Local Business · Buncombe County
FTC, NC AG Sue Dollar General Over Shelf Price Discrepancies
The Federal Trade Commission and North Carolina Attorney General Jeff Jackson joined a multi-state complaint alleging Dollar General raised prices without updating shelf labels, causing customers to pay more at checkout than displayed. Jackson's office said the company failed thousands of pricing audits in North Carolina and received nearly 30,000 complaints about pricing discrepancies. The NC Department of Agriculture recently fined 10 Dollar General stores, including locations in Transylvania and Buncombe counties; inspections found nearly 400 pricing inaccuracies, with 32 of nearly 300 items overpriced at a Swannanoa store. North Carolina has more than 1,150 Dollar General locations, the second-highest count in the country. Jackson's office urged shoppers to check receipts before leaving stores and provided complaint contact information for the NC Department of Agriculture Standards Division.